Strengthening structure in a live dating product
Strengthening structure in a live dating product
Deepbond is a live dating app evolving through frequent releases. I joined to improve clarity and consistency within an existing system, without slowing delivery.
Deepbond is a live dating app evolving through frequent releases. I joined to improve clarity and consistency within an existing system, without slowing delivery.
Scope
Scope
Visual Design · Component library
Visual Design · Component library
Overview
Overview
Over 12k users · Freelance
Over 12k users · Freelance
I joined the project before the first release, when design work was fragmented and lacked a component structure.
I migrated files from Sketch to Figma, organised for maintainability, built a reusable component foundation, refined key UI patterns, and updated the product identity following a legal name change with a minimal, continuity-first approach.
I joined the project before the first release, when design work was fragmented and lacked a component structure.
I migrated files from Sketch to Figma, organised for maintainability, built a reusable component foundation, refined key UI patterns, and updated the product identity following a legal name change with a minimal, continuity-first approach.
Creating structure for an evolving product.
Creating structure for an evolving product.
As the product evolved, certain flows became dense and harder to scan. I clarified hierarchy and reinforced recognition while respecting the existing structure.
As the product evolved, certain flows became dense and harder to scan. I clarified hierarchy and reinforced recognition while respecting the existing structure.
As an example, plans expanded in both features and pricing, but existing screens made it hard to quickly distinguish between options. Plans relied heavily on a single color, benefit lists were dense, and key actions felt visually secondary.
Rather than redesigning the flow, I focused on improving scannability and recognition. Plans were differentiated through color, benefit lists became easier to scan, and hierarchy was strengthened to clearly surface available actions, while respecting the existing visual direction.
As an example, plans expanded in both features and pricing, but existing screens made it hard to quickly distinguish between options. Plans relied heavily on a single color, benefit lists were dense, and key actions felt visually secondary.
Rather than redesigning the flow, I focused on improving scannability and recognition. Plans were differentiated through color, benefit lists became easier to scan, and hierarchy was strengthened to clearly surface available actions, while respecting the existing visual direction.
As Deepbond grows, my work ensures it stays clear, aligned and maintainable.
As Deepbond grows, my work ensures it stays clear, aligned and maintainable.
