Deepbond

Deepbond

Deepbond

Deepbond is a dating app that rethinks online connection by prioritising alignment in values, lifestyle, and interests over quick swipes and superficial matches.

Deepbond is a dating app that rethinks online connection by prioritising alignment in values, lifestyle, and interests over quick swipes and superficial matches.

Designed

Designed

Visual design · Component Library

Visual design · Component Library

Metrics

Metrics

Help shape the experience for 12000+ users across Portugal and the UK

Help shape the experience for 12000+ users across Portugal and the UK

Status

Status

Ongoing

Ongoing

Bringing clarity and consistency to a live dating product.

Bringing clarity and consistency to a live dating product.

I work as a freelance Product Designer on a live dating product, focusing on UI consistency, component reuse, and efficient iteration under real product constraints.

CHALLENGE

Creating structure for an evolving product

Creating structure for an evolving product

I joined the project before the first release, when design work was fragmented and lacked a component structure.

I migrated the source from Sketch to Figma, organised files for maintainability, built a reusable component foundation, refined key UI patterns, and updated the product identity following a legal name change with a minimal, continuity-first approach.

I joined the project before the first release, when design work was fragmented and lacked a component structure.

I migrated the source from Sketch to Figma, organised files for maintainability, built a reusable component foundation, refined key UI patterns, and updated the product identity following a legal name change with a minimal, continuity-first approach.

CHALLENGE

Improving clarity in premium plan selection

Improving clarity in premium plan selection

As Deepbond evolved, plans expanded in both features and pricing, but existing screens made it hard to quickly distinguish between options. Plans relied heavily on a single color, benefit lists were dense, and key actions felt visually secondary.

Rather than redesigning the flow, I focused on improving scannability and recognition. Plans were differentiated through color, benefit lists became easier to scan, and hierarchy was strengthened to clearly surface available actions, while respecting the existing visual direction.

As Deepbond evolved, premium plans expanded, but screens lacked clear differentiation and scannability.

I improved clarity by differentiating plans through color, reducing visual noise, and strengthening hierarchy within the existing visual direction, enabling a fast and efficient implementation.

Deepbond evolves through continuous releases, balancing user needs, market demands, and pragmatic design decisions in a live product.

Deepbond evolves through continuous releases, balancing user needs, market demands, and pragmatic design decisions in a live product.