ABOUT

ABOUT

I turn messy problems into clear, scalable product experiences. I'm a Product Designer bringing structure to complex, products while reducing friction and accelerating delivery.

I turn messy problems into clear, scalable product experiences. I'm a Product Designer bringing structure to complex, products while reducing friction and accelerating delivery.

I work closely with Product and Engineering across discovery, flows, production-ready UI, handoff and design systems. I’m comfortable with technical constraints, multiple user types and business-critical decisions.

I work closely with Product and Engineering across discovery, flows, production-ready UI, handoff and design systems. I’m comfortable with technical constraints, multiple user types and business-critical decisions.

I question priorities, reduce friction and design beyond the screen. I’m looking for teams where design has real product impact. My biggest strength is systems thinking.

I question priorities, reduce friction and design beyond the screen. I’m looking for teams where design has real product impact. My biggest strength is systems thinking.

I'm currently looking for my next opportunity. A challenge where I can connect my systems hability with closeness to metrics and users. 

I'm currently looking for my next opportunity. A challenge where I can connect my systems hability with closeness to metrics and users. 

recent to oldest

AmpX

UI/UX Designer Led design decisions for Alice, a digital energy assistant app, with a live-trial with AGL, a major Australian energy retailer. Owned the evolution of the design system to support scalability, consistency and future white-label needs, working closely with product and engineering to reduce friction and improve development efficiency.

Smith Micro Software

Smith Micro

Product Designer Served as primary design contact for Verizon's Smart Family rollout, a Tier-1 US carrier, adapting SafePath's white-label platform across 200+ screens for iOS and Android. Strengthened the design system through the definition of iconography guidelines, improving visual consistency across the platform.

NTT Data

User Experience Designer Established a component library for ehCOS healthcare platform at the European rollout with CUF, reducing design team effort by 25%. Led team migration from Axure to Adobe XD, introducing shared styles and reusable components that improved consistency and delivery speed across a complex, legacy B2B system.

CEiiA

Product Designer Worked across industrial, visual, and digital design in R&D-driven green mobility projects, from car interior concepts to early-stage prototypes. Developed cross-disciplinary collaboration and product thinking before specializing in digital design, under ambiguous briefs and tight technical constraints.

I'm from Arcos de Valdevez, a very beautiful small town, where my love for Nature was born.

I can't live without travelling, food, sports.

Last year, I fulfilled my dream to see the Northern Lights. My current one, is to see a humming bird.

3:34 PM

Nothing like
a quick call.

Let's talk

3:34 PM

Nothing like
a quick call.

Let's talk

3:34 PM

Nothing like a quick call.

Let's talk

THANK YOU

joana.santos.canossa@gmail.com

LinkedIn

Book a call

2026

THANK YOU

joana.santos.canossa@gmail.com

LinkedIn

Book a call

2026

THANK YOU

joana.santos.canossa@gmail.com

LinkedIn

Book a call

2026