Alice

Alice

A digital energy assistant that helps users use energy at the cheapest and greenest times of the day, in an effortless way. Users pay less for using energy and optimise their home.

A digital energy assistant that helps users use energy at the cheapest and greenest times of the day, in an effortless way. Users pay less for using energy and optimise their home.

Designed

Designed

User Experience · Visual Design · Design System

User Experience · Visual Design · Design System

Metrics

Metrics

Trialed with 70+ households in partnership with AGL, a major Australian energy retailer

Trialed with 70+ households in partnership with AGL, a major Australian energy retailer

Status

Status

Ready for market

Ready for market

Simplifying energy management through a single, coherent app experience.

Simplifying energy management through a single, coherent app experience.

I joined Alice team as a UI/UX designer and later became the sole designer responsible for refining structure, improving cross-team collaboration, and preparing the design system for scale.

CHALLENGE

Reducing cognitive
load in EV charge configuration

Reducing cognitive
load in EV charge configuration

Alice offers multiple EV charging modes that share similar configuration patterns, making it easy to loose context between modes and increasing cognitive load.

Separating preferences configuration clarified the flow and made adjustments more predictable and easier to manage.

Alice offers multiple EV charging modes that share similar configuration patterns, making it easy to loose context between modes and increasing cognitive load.

Separating preferences configuration clarified the flow and made adjustments more predictable and easier to manage.

CHALLENGE

Optimising collaboration through handoff improvements

Optimising collaboration through handoff improvements

As the product evolved, handoffs needed more clarity to reduce friction with development.

I collaborated to solution this by having year-based handoff files to reduce file weight, clear user story identification through live Jira sync via plugin, keeping descriptions always up to date with a single click and less back-and-forth with developers, enabling smoother and more predictable implementation.

As the product evolved, handoffs needed more clarity to reduce friction with development.

I collaborated to solution this by having year-based handoff files to reduce file weight, clear user story identification through live Jira sync via plugin, keeping descriptions always up to date with a single click and less back-and-forth with developers, enabling smoother and more predictable implementation.

Alice is an ongoing product, continuously evolving through constraints, iteration, and incremental improvements.

Alice is an ongoing product, continuously evolving through constraints, iteration, and incremental improvements.