Alice
Alice
A digital energy assistant that helps users use energy at the cheapest and greenest times of the day, in an effortless way. Users pay less for using energy and optimise their home.
A digital energy assistant that helps users use energy at the cheapest and greenest times of the day, in an effortless way. Users pay less for using energy and optimise their home.
Designed
Designed
User Experience · Visual Design · Design System
User Experience · Visual Design · Design System
Metrics
Metrics
Trialed with 70+ households in partnership with AGL, a major Australian energy retailer
Trialed with 70+ households in partnership with AGL, a major Australian energy retailer
Status
Status
Ready for market
Ready for market
Simplifying energy management through a single, coherent app experience.
Simplifying energy management through a single, coherent app experience.







I joined Alice team as a UI/UX designer and later became the sole designer responsible for refining structure, improving cross-team collaboration, and preparing the design system for scale.
CHALLENGE
Reducing cognitive
load in EV charge configuration
Reducing cognitive
load in EV charge configuration
Alice offers multiple EV charging modes that share similar configuration patterns, making it easy to loose context between modes and increasing cognitive load.
Separating preferences configuration clarified the flow and made adjustments more predictable and easier to manage.
Alice offers multiple EV charging modes that share similar configuration patterns, making it easy to loose context between modes and increasing cognitive load.
Separating preferences configuration clarified the flow and made adjustments more predictable and easier to manage.



CHALLENGE
Optimising collaboration through handoff improvements
Optimising collaboration through handoff improvements
As the product evolved, handoffs needed more clarity to reduce friction with development.
I collaborated to solution this by having year-based handoff files to reduce file weight, clear user story identification through live Jira sync via plugin, keeping descriptions always up to date with a single click and less back-and-forth with developers, enabling smoother and more predictable implementation.
As the product evolved, handoffs needed more clarity to reduce friction with development.
I collaborated to solution this by having year-based handoff files to reduce file weight, clear user story identification through live Jira sync via plugin, keeping descriptions always up to date with a single click and less back-and-forth with developers, enabling smoother and more predictable implementation.




